Pay per lead · Advisors, RIAs & planners

The first "pay as-you-go" prospect platform for financial advisors.Buy advisor leads, in real time.

Savers who asked for help minutes ago, screened on investable assets, age and timeline, and confirmed by live phone code. You pay per prospect that meets your minimums — exclusive to you, no retainer.

Live delivery
RRetirement plan · TX0:12s ago
4401(k) rollover · FL0:44s ago
AAnnuity review · NY1:03s ago
EEstate planning · GA1:29s ago

New inquiry every ~30 seconds

SMS · just now Live

Enter the 6-digit code sent to

(•••) ••• 4187

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Confirm & deliver lead

No code entered = no lead billed

Live inventory across the planning conversations we run

Retirement planning401(k) rolloversWealth managementTax strategyAnnuitiesEstate planningBusiness owner exitsPension decisionsRetirement planning401(k) rolloversWealth managementTax strategyAnnuitiesEstate planningBusiness owner exitsPension decisions

Nationwide, verified & fast.

Every prospect comes from campaigns we fund and control, is screened for investable assets, timeline and advice intent, and has to clear a live phone code before it reaches your calendar. Anything under your floor never gets delivered.

Real time

On your calendar path inside 60 seconds

Verified

One-time code entered on the phone

Qualified

Assets, age and timeline screened

Exclusive

Sold to one advisor, never resold

Pay as you go

Turn ad budget
into AUM conversations.

Seminars and referral droughts are not a growth plan. We carry the media spend and the creative, and hand you the only output worth paying for: a prospect on the phone with real investable assets and a specific reason to talk this quarter.

Lead #84129 — spec check

Focus401(k) rollover match
GeographyScottsdale, AZ match
Investable assets$480,000 match
Retirement timeline4 years match
APPROVED

Fails any line → never delivered, never billed

Secure applicationStep 9 of 9 · 99%

How much do you currently have invested or saved?

Under $100k
$100k – $250k
$250k – $1M
$1M+

Full qualifier · avg match time 5.2 seconds

Zero upfront

No retainer, no deposit, no software fee.

Flat per lead

One rate, agreed before the first delivery.

Replace policy

Bad number or wrong spec? Credited, no argument.

Cancel anytime

No contract, no minimum volume.

Lead quality

Qualified before it's billed

A prospect only counts once a real person proves the number is theirs and clears your asset floor. Everything below it is filtered out before it reaches your calendar.

SMS · just now Live

Enter the 6-digit code sent to

(•••) ••• 4187

·
·
·
·
·
·
Confirm & deliver lead

No code entered = no lead billed

Prospect answers the full planning set

01

One-time code sent to their mobile

02

Code entered — number proven, intent proven

03

Scored against your asset criteria, then routed

04

Built for teams that
actually close.

Same pipe, your exact criteria, your exact CRM, priced per delivered lead.

60s

median delivery

$250k+

typical asset floor

1:1

advisor per prospect

For the first time the prospects actually clear our minimums. We dropped the monthly agency fee and now only pay for people who are worth an hour of my calendar.

FA

Founding Advisor

Independent RIA · AZ

Retirement
401(k) rollover
Wealth mgmt
Annuities
Tax strategy
Estate planning
Pension
Business exit
The difference

Cold lists vs. live prospects

Without us

The recycled list treadmill

  • Aged records resold across four advisors
  • No idea what assets they actually hold
  • An agency retainer regardless of output
  • Seminar spend you cannot attribute
  • Weeks spent arguing over credits

With us

A verified prospect, on demand

  • One advisor per prospect, never resold
  • Number proven by a live one-time code
  • Nothing upfront — billed on delivery
  • Assets, age and timeline attached
  • Below-floor prospects credited automatically
How it works

Switching to us is simple

Lead #84129 — spec check

Focus401(k) rollover match
GeographyScottsdale, AZ match
Investable assets$480,000 match
Retirement timeline4 years match
APPROVED

Fails any line → never delivered, never billed

01

You set the criteria

One call to lock your investable-asset floor, age band, states, and the prospects you never want to see.

  • Asset minimum
  • State coverage
  • Age band

Ads Manager

Campaigns · Last 7d

CampaignSpendLeads
Retirement review — TX$4,210112
401(k) rollover — nationwide$3,88094
Annuity income — GA/FL$2,94065
Tax strategy — retarget$1,12034
4 campaigns$12.1k305
02

We buy the media

Our ad accounts, our creative, our budget. You never fund a test and you never manage a campaign.

  • Paid social and search
  • Creative we produce
  • Zero ad spend from you

Secure application

Great news — we've matched you with an advisor.

Honest answers

Best match

Inflated answers

No match

Transparency lowers false info at the source

03

We verify while they're live

A full planning qualifier, then a one-time code on the prospect's phone. No code, no lead, no charge.

  • One-time code confirmed
  • Answers captured
  • Duplicates dropped
Lead #84131Flagged
Wrong number
Below asset minimum
Out of geography
Refund queued — credited to your next invoice
04

You pay for what lands

Delivered to your CRM the moment it clears. Anything under your floor is credited without a conversation.

  • Real-time webhook
  • One flat rate
  • Automatic credits
Pricing

Book a call.
Pay per qualified prospect.

There is no public price list because your rate depends on your asset minimum, geography, and volume — quoting one number for everyone would mean overcharging most of them. On the call we quote a flat per-lead rate and lock it before a single campaign goes live.

What you are actually paying for

  • No retainer or ad spend

    You only pay when a qualified lead is delivered.

  • Rate locked on the call

    Your per-lead price is quoted before any creative runs.

  • Off-spec = credited

    Bad number or outside your criteria? You are not billed.

Every lead is phone-verified, exclusive, and matched to your spec before it ever reaches your CRM.

FAQ

Questions, answered

No setup fee, no retainer, no credits to pre-buy. You set your criteria, put a card on file, and get billed one flat rate per lead — only when a lead that matches those criteria is delivered. Change your criteria, pause, or stop at any time.

Paid social, paid search, and a small set of content properties we own and operate. Every impression is media we buy and creative we produce, so we can tell you exactly which ad a prospect came from. We never buy, resell, or re-score records from networks, aggregators, or partner publishers.

Prospects self-report household investable assets in a banded question set alongside age, retirement timeline, and whether they already work with an advisor. Anyone under your floor is never delivered and never billed. We do not claim to verify account balances — no compliant source can.

We run educational, non-performance creative with express written consent captured and timestamped. We never present ourselves as your firm and never give advice, and your compliance team can review every asset before it goes live.

Yes. We deliver by webhook or API into HubSpot, Salesforce, GoHighLevel, Close, Zoho, and custom systems. Partnered CRMs take about five minutes and two clicks on your side; anything custom is usually wired up inside a week.

We will tell you on the first call, before you commit to anything. If we cannot hit your criteria inside a cost per lead that works for you, we do not take the order. Selling you volume you cannot close is not a business we want.

Apply

Tell us your criteria.
We'll quote your rate.

Applications are reviewed the same business day. If your asset criteria match live inventory, your first verified prospect can land this week.

Set your criteria

Asset floor, states, age band, exclusions.

Put a card on file

Nothing is charged until a lead lands.

Prospects hit your CRM

Verified, exclusive, timestamped.

Scale or stop

No contract, no minimum, no notice period.

No retainer, no contract. Billing starts on your first delivered lead.